Job Summary

The E-Commerce & Digital Marketing Associate is responsible for the development and execution of all digital marketing campaigns and activities that drive brand awareness and generate leads; the role also has oversight for the company’s websites and will work alongside company approved third parties to execute website development and maintenance tasks.

Duties & Responsibilities

In the main your role will be primarily, but not exclusively, that of:

Digital Marketing

To define, plan and execute the digital strategy for the company.
Develop and activate digital marketing strategies and campaigns for customer acquisition, customer engagement and retention.
Evaluate campaigns to meet the set objectives and analyze performance on the media campaigns.
Email Marketing Calendar and creation of campaigns.
Social Media Calendar and management of stories, posts, videos, etc.
Manage advertising spend against budget, keep accurate records and highlight where variances occur.
Search Engine Optimization, Pay-Per-Click (PPC) campaigns, Mobile Marketing (includes app-based, in-game, location-based and SMS marketing).
Development, monitoring and management of landing pages, lead forms, e-brochures, newsletters, email marketing and all other online content needed.
SEM analysis, relevant marketing and competitive analysis.
Make recommendations for new marketing/advertising/promotional activities based on the data collected from market research and analysis.
Responsible for all Social Media initiatives and the syndication of all listings on the various available sites and platforms.
Communicate with clients, affiliate networks and partners.
Conduct keyword research and web statistics reporting.

Website Management

The incumbent will have oversight of the company's websites, ensuring maintenance to company standards.
Manage the outsourcing of website development and maintenance requirements including updates, new buildouts, troubleshooting and optimization.
Overall project management of company websites including: Working alongside Web Developer to identify overall project deliverables, ensuring milestones and key activities are progressing. Rigorous follow ups and updates to be shared to ensure:
Programming of the websites is in accordance with accepted industry best practice.
Consistent look and feel, highly usable and compliant with accessibility requirements.
Management of overall content in an efficient, consistent, and accurate manner. Ensuring no typos or incorrect information with adequate approvals and quality checks at every phase of site updates.
The websites are responsive across all touch points.
Content management and curation on company websites.
Product and image management for the web catalog.
Implementing markdowns and price changes online.
Management of all online queries, leads, and mentions – inclusive of responding and disseminating to relevant team members.
Coordinating fulfillment and customer service-related inquiries and orders.
Inventory management.

Other

Assist with marketing, advertising and promotional activities as required.
Research, analyze and evaluate trends and market changes.
Assists in the development and implementation of marketing plans.
Provides timely feedback to management regarding advertising performance.
Adheres to all Company policies, procedures, and business ethics codes.
Perform other marketing and related duties as required.

Qualification & Skills Requirement

An Associate Degree in related field. Credentials/certifications in web development and digital media would be an asset.
Minimum of three (2) years experience in similar field, with an established track record of achievement.
Be self-motivated with the ability to work independently and in a team environment.
Demonstrable experience leading, managing and optimizing SEO/SEM, marketing database, email, display advertising campaigns, landing pages and user funnels.
Strong understanding of market dynamics and requirements; Up to date with the latest trends and best practices in online marketing and measurement.
Must be able to translate customer insights and trends into successful digital marketing campaigns.
High degree of creativity to find new and compelling ways to reach and communicate with customers.
IT proficiency to include Microsoft Office applications, Social Media platforms, Google Ads, Google Analytics, Adobe Suite (especially Adobe Photoshop and Illustrator), etc.
Knowledge of Microsoft Dynamics RMS and/ or Retail Management Hero will be considered an asset.
Strong analytical skills for reporting with a keen eye for detail and a strategic thinker with an understanding of the dynamics of retail and supply chain management.
Excellent digital copywriting, content marketing and verbal communication skills.
Hands on and proactive in approach to job, with the ability to achieve and surpass set objectives.
Strong follow up skills, ability to multi-task and time management skills.
Be honest and trustworthy and ability to maintain confidentiality.
Excellent interpersonal skills and demonstrate sound work ethics.
Possess cultural awareness and sensitivity.
Demonstrate a positive attitude towards learning.
Experience working in a Hardware, Home Improvement, Construction, Supermarket or Retail environment is considered an asset.

Please note that we appreciate all application. However, only short-listed applicants will be contacted.

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